The importance of providing reliable information has been internationally recognized by Agenda 2030 through target 12.8 of the Sustainable Development Goals. The right to information is also one of the eight consumer rights, according to the UN Guidelines on Consumer Protection[1]. Providing consumers with sustainability information that is clear, reliable, accessible, relevant and transparent is important for avoiding green-washing and stimulating behaviour change in consumers towards more sustainable consumption patterns. The importance of protecting the rights of consumers by providing reliable information post COVID19 has already been highlighted at various platforms.
[1] https://unctad.org/en/PublicationsLibrary/ditccplpmisc2016d1_en.pdf, refer Section III – General Principles